Showing posts with label commercials. Show all posts
Showing posts with label commercials. Show all posts

MINI Roadster Goes Top Less in Cheeky Peep Show Ad


Here's proof that you don't necessarily need to employ a bunch of Hollywood stars and break the bank to make a successful commercial that has the potential to become a viral hit on the web.

Mini's new "Peep Show" ad for its recently launched two-seater Roadster model is short, sweet and to the point. And you can watch it for yourself in the video that follows after the break.

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Chrysler and Pure Detroit Agree to Settle “Imported from Detroit” Merchandise War


The “Imported from Detroit” tagline used by Chrysler to launch its redesigned models last year has made many a headline; not always in the way intended, though.

Its award-winning 2011 Super Bowl commercial was copied by Audi in a German ad for its A6 Avant leading to a legal dispute with Eminem, while the Pentastar brand was also embroiled in a legal battle with a clothing company.

Chrysler sued Motown-based clothing retailer PureDetroit in March 2011 for copyright infringement as it started selling merchandise with the “Imported from Detroit” logo right after the Super Bowl ad aired.

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Audi Giving Consumers the Chance to get Behind the Wheel of an R8 for a Day


Have you ever tried to sit in a Ferrari at an auto show? Sure you tried but did you actually manage to get pass the protective ropes surrounding Maranello's creations? Unless you make close to seven figures a year, the answer is probably no.

On the other hand, Germany's premium automakers have a much more lax approach to consumers even if most cannot afford to buy their top sports car offerings. And all for good reason as being able to dream about it pays off for the brand and its name in the long run.

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Cadillac Says 'Front to Back' CTS Ad is Real, Releases Additional Footage


In late December of 2011, Cadillac published a thirty-second clip on the CTS sedan named "Front to Back" showing two cars riding alongside each other, with one driving forward and the other in reverse.

Apparently, some viewers weren't sure if said scene on the commercial was real or not so Cadillac came out with some additional footage from different angles.

"Many of you were surprised to learn that our CTS ad with the two vehicles driving side-by-side was 100% authentic," a Cadillac spokesperson wrote on the brand's Facebook page. "Now, as promised, we're giving you all the extended footage of our amazing drivers in action."

You can peep the videos after the break.

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Fiat Airs Brand New "Baby" Commercial for the 500 in the States


The Fiat brand is slowly abandoning the banal Jennifer Lopez ads for its 500 city car and moving towards sexier and cheekier spots like the overly successful "Seduction" clip featuring Catrinel Menghia with some 8.3 million views on Fiat's Youtube channel and "House Arrest" with Charlie Sheen and Catrinel Menghia that has garnered around 1.8 million views in two weeks.

Coinciding with the broadcast debut of "House Arrest" this evening on local and national TV stations as well cable channels, is another new commercial for the 500 named "Baby".

The new 30-second ad shows two young men in the front seats and a baby boy in the back pulling by a 1967 Imperial, at which point the toddler joins his fingers in the traditional Italian way and says something to the stunned driver (our Italian readers can help with the translation).

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BMW gets Interactive with TV Viewers of South African M5 Commercial


We are more accustomed to seeing ads that engage viewers through the internet (i.e. Peugeot's raunchy commercial on the 208) but BMW's South African arm created an interactive spot on the new M5 sports saloon targeting television viewers.

The clip starts with a message that reads: "The following is a high performance ad designed with BMW M5 drivers in mind. Those that don't drive an M5 may prefer to view it in slow motion. Just press the white button on your PVR remote."

You can see the ad in action in the video that follows below the break.

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Fiat Drops First Promo Video of 500L


One day before its world premiere at the Geneva Motor Show, Fiat decided to release the first video of the 500L, the mini MPV-like addition to its 500 range.

With the “L” standing for “Large”, the five-door 500L is indeed significantly larger in all dimensions than the diminutive three-door hatch. That’s because, despite its “500” designation, its underpinnings are sourced from the B-segment Punto.

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New Chrysler 300S Spot Grooves to the Beats of 'will.i.am'


Rapper William James Adams, Jr., better known by his stage name "will.i.am", is the new face of Chrysler's latest campaign for the 300 sedan called.

The commercial is called "The Hardest Ever" and shows will.i.am driving a customized 300S to promote its Beats audio system. Nothing special but if you insist, you can watch the 30 second clip in the video that follows after the break.

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Charlie Sheen Stars in New Fiat 500 Abarth “House Arrest” Commercial


A vast luxurious house, lots of beautiful women partying and Charlie Sheen. Sounds familiar, doesn’t it? Fiat decided to take advantage of the former Two and a Half Men lead, Hollywood megastar and serial troublemaker by using his “bad boy” image for its latest commercial.

The TV commercial promotes the 2012 500 Abarth, which Sheen is driving fast inside said house to the applause of his guests. Sheen rides the Abarth indoors as he wears an ankle monitor and is under house arrest – which is the name of the spot .

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Canada Won't be Getting the New Volvo V40 Either


Since many of you, our readers, asked whether the new Volvo V40 hatchback would be coming to Canada, as the company's U.S. spokespeople wouldn't elaborate on the issue, we decided to find out by sending an email to Volvo Cars of Canada.

And the answer in short is no, the compact-sized Volvo V40 won't be sold in Canada either.

"Volvo Canada also has no plans at the moment to bring the new V40 into the market. If things change at some point in the future, we’ll let you know," Paul Chater from Volvo of Canada told Carscoop in an email.

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Hyundai Flaunts 2012 Azera Sedan's Tech and Comfort Features in New Ads


Being that we're approaching the 2012 Azera's U.S. market launch that takes place in April, Hyundai is entering campaign mode.

The South Korean automaker released two new spots for its latest sedan model, both of which were directed by Wes Anderson.

The first one is called "Talk to My Car" and it touts the Azera's technological gadgets with references to Chitty Chitty Bang Bang and Knight Rider's KITT, while the second spot named "Modern Life", is all about the Hyundai's comfort features featuring a mother taking it easy inside the car.

You can watch both commercials in the videos that follow.

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Audi Quattro Action Team helps Bulgarian Drivers in the Snow


As we've seen in the past, there are many non-traditional ways to promote your brand or a product.

Audi Bulgaria and local advertising agency "Noble Graphics Creative Studio" came up with an idea to promote the brand's quattro all-wheel drive system by lending a helping hand to those in need during the heavy snowfalls experienced in the country this winter.

The company sent out the "Audi quattro Action" team comprising four men to assist any Bulgarian drivers that were stuck in the snow. You can watch the short clip in the video after the break.

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Audi's New U.S. Market Promo for the 2013 RS5 Coupe Facelift


The revised RS5 Coupe is the subject of Audi of America's newest promotional video that depicts the crown jewel of the firm's extended A5 lineup deep in the desert.

The RS5 is motivated by a 4.2-liter V8 that delivers 450 horsepower and is matched to seven-speed S tronic transmission with launch control program that transmits power to all four wheels through Audi's quattro system.

Ingolstadt's answer to the BMW M3 Coupe will launch in the U.S. this year.

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Ram Joins Chevy in Smacking Around the Ford F-150 with a New Commercial


You'll most likely remember Chevrolet's recent Super Bowl XLVI ad on the Silverado where it made fun of "Dave" who didn't make it to the rendezvous point with his friends after a post-apocalyptic catastrophe because he was driving a Ford F-150.

General Motors' move to take a swipe at the F-150 has found a follower as the Chrysler Group's Ram Trucks division has launched its own commercial poking some fun at the Ford pickup truck.

The ad starts by showing the Ram truck with a deep voice (doesn't it remind you of the garbled voices shouting "they took our jobs" in South Park?) in the background asking this question:

"What would happen if you were to take away 30-horsepower from a Ram 1500, remove 27 foot pounds of torque and subtract 40,000 miles from its powertrain limited warranty?" The same voice answers: "Well, you'd end up with a Ford F-150."

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