The “Imported from Detroit” tagline used by Chrysler to launch its redesigned models last year has made many a headline; not always in the way intended, though.
Its award-winning 2011 Super Bowl commercial was copied by Audi in a German ad for its A6 Avant leading to a legal dispute with Eminem, while the Pentastar brand was also embroiled in a legal battle with a clothing company.
Chrysler sued Motown-based clothing retailer PureDetroit in March 2011 for copyright infringement as it started selling merchandise with the “Imported from Detroit” logo right after the Super Bowl ad aired.
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