Only for Texas: New 2012 Ram 1500 Lone Star 10th Anniversary Edition

For numerous reasons, the state of Texas is one of the biggest and most important markets for pickup trucks. And as such, it shouldn't surprise anyone that automakers will go as far as to create special edition versions made exclusively for buyers in the Lone Star state.

Marking the 10th anniversary of its fittingly named, Texas-only Lone Star edition, the Chrysler Group's Ram division has presented a new model that will continue the brand's tradition.

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Chrysler Confirms Pentastar V6 and 8-Speed Auto for Ram Truck, Jeep Grand Cherokee and Dodge Durango

Not that we weren't expecting it, but the Chrysler Group officially confirmed through a voluntary annual report with the Securities and Exchange Commission (SEC), which was first discovered by Autonews, the availability of its 3.6-liter Pentastar V6 combined with an 8-speed automatic transmission on the Ram pickup truck.

The Pentastar V6, which should produce around 280-horsepower in this application, will replace the Ram truck's current 210hp 3.7-liter V6 that is linked to a 4-speed automatic transmission.

The new and more powerful Ram model will be presented next month, possibly at the New York International Auto Show.

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Ram Joins Chevy in Smacking Around the Ford F-150 with a New Commercial

You'll most likely remember Chevrolet's recent Super Bowl XLVI ad on the Silverado where it made fun of "Dave" who didn't make it to the rendezvous point with his friends after a post-apocalyptic catastrophe because he was driving a Ford F-150.

General Motors' move to take a swipe at the F-150 has found a follower as the Chrysler Group's Ram Trucks division has launched its own commercial poking some fun at the Ford pickup truck.

The ad starts by showing the Ram truck with a deep voice (doesn't it remind you of the garbled voices shouting "they took our jobs" in South Park?) in the background asking this question:

"What would happen if you were to take away 30-horsepower from a Ram 1500, remove 27 foot pounds of torque and subtract 40,000 miles from its powertrain limited warranty?" The same voice answers: "Well, you'd end up with a Ford F-150."

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