We are more accustomed to seeing ads that engage viewers through the internet (i.e. Peugeot's raunchy commercial on the 208) but BMW's South African arm created an interactive spot on the new M5 sports saloon targeting television viewers.
The clip starts with a message that reads: "The following is a high performance ad designed with BMW M5 drivers in mind. Those that don't drive an M5 may prefer to view it in slow motion. Just press the white button on your PVR remote."
You can see the ad in action in the video that follows below the break.
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