Cirque Du Soleil Meets Infiniti JX Crossover in a Special Online Performance

If not all, most premium brands want to associate their vehicles with arts and culture.

For Infiniti, the association comes through a new partnership with Cirque du Soleil that will perform a unique show incorporating the Japanese automaker's new JX crossover and which will be broadcasted online for everyone to see at 12pm EST, Thursday, March 29 on Facebook.com/Infiniti and Facebook.com/CirqueduSoleil.

The 11 minute-long show will include nine Cirque du Soleil performers and will be streamed live from Cirque du Soleil’s headquarters in Montreal, Canada.

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Infiniti’s 402HP Hybrid Supercar Emerg-E-s at the Geneva Motor Show [Photos and Videos]

An electrifying new take on a sports car: that’s how Infiniti describes its first-ever mid-engined model, the Emerg-E concept, which made its world premiere at the 82nd Geneva Motor Show.

Placing the engine in a midship position is not the only novelty introduced by the Emerg-E. It is also the brand’s first model that has been developed in Europe and its first-ever supercar.

The 4,464mm long Emerg-E is powered by a hybrid drivetrain comprising two electric motors, a lithium-ion battery pack, four inverters and a three-cylinder gasoline engine that works as a range extender.

A maximum output of 300kW (402HP) enables it to accelerate from 0-60 mph (0-96 km/h) in 4.0 seconds and from 0-130 mph (0-209 km/h) in 30 seconds. It can also operate in EV-mode alone for up to 30 miles (48 km) and with the help of the internal combustion range extender, it has a driving range of up to 300 miles (480 km).

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Infiniti's Sexy-Looking Emerg-E Supercar Breaks Cover, See the First Official Photos

If you weren't content with the patent images of Infiniti's new supercar concept that we showed you earlier this month, you'll be happy to know that the first official pictures of the study…emerged on the internet today, less than two weeks before its public debut at the 82nd Geneva International Auto Salon.

We will admit that we weren't exactly wowed by the patent renderings, but our opinion change after we laid eyes on the real photos of Infiniti Emerg-E concept.

The Japanese premium brand's study is an impressive looking supercar with what we could even dare to describe as an Italian finesse in its styling. Of course, you'll find Infiniti's latest styling cues such as the pinched rear quarter window and the bulbous front grille, but it all works out nicely.

Infiniti has said that the Emerg-E will be propelled by a mid-mounted range-extender drivetrain comprising an electric motor and an internal combustion engine.

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